With this issue of UpperCrust, we complete 12 years of publication. With the UpperCrust Show in Pune, to be held in November this year, it will mark our 12th edition of what is said to be India’s first and finest food and wine event of its kind.
When we launched this magazine in 2000, we knew we were way ahead of our times, but we also knew what we were about. With a large readership fed on a diet of Busybee’s food offerings, we set the ball rolling. Bringing to the fore the tantalising regional cuisines of India, so proud of our culinary heritage we wanted to educate the world about its richness. Our readers flung in all four corners of the country, aware of food only in their own regions, also felt a sense of pride, like we did, on learning more and more about the unique ingredients and recipes that make a sum total that is India.
Likewise with the UpperCrust Food and Wine Shows. When we started these a decade ago, international cuisine was just about picking up in our country. Eating out meant going for Chinese food. Then came along Thai, Italian, Mediterranean, and in current times, Japanese. It feels good to know UpperCrust Shows were largely responsible for this makeover. Young and old alike were exposed to international cooking through the free cookery demos that made our Shows so popular. We got the best chefs to come demonstrate their skills and help our eager guests to cook exotic fare in their very own kitchen. What is more, the until-recently-difficult-to-procure ingredients were made available to them through the hundreds of booths at the main trade fair.
The picture you see above shows you the very happy faces of our chief guests at the UpperCrust Show held in Bangalore in September. Yes, we have been extending our reach to other important food destinations of our vast country. The three well-known and well-respected fashion designers, residents of Bangalore and also complete gourmets, Sanchita Ajjampur, Prasad Bidapa and Manoviraj Khosla were completely overcome with the kind of foodstuff available at our Show. Gleefully, with our red bags in hand, they went on a foodie shopping spree.
It’s a lot of hard work, sourcing, contacting, eliminating (the not so worthy ones), but at the end of the day, it’s a fruitful exercise. And we feel rewarded.
Our cover story has Uddhav and Rashmi Thackeray along with their good-looking, sweet and intelligent son, Aditya. There is much more to Uddhav, apart from being the politician that he is. You see his softer sides through his hobbies and passions, be it photography or love for techie stuff and of course, food, though not wine. Yes, he does not drink any alcohol, has never tasted any, except for ´beer head´ – the froth from Balasaheb’s Heineken mug that intrigued him when he was a teenager!
The hope and wonderment that another new year brings, is rather inexplicable to me. It’s family time for sure and our cover story exemplifies and amplifies that delicious feeling.
May 2012 knock sense into a senseless world and may peace and joy reign. Happy New Year.
With this issue of UpperCrust, we complete 12 years of publication. With the UpperCrust Show in Pune, to be held in November this year, it will mark our 12th edition of what is said to be India’s first and finest food and wine event of its kind.
When we launched this magazine in 2000, we knew we were way ahead of our times, but we also knew what we were about. With a large readership fed on a diet of Busybee’s food offerings, we set the ball rolling. Bringing to the fore the tantalising regional cuisines of India, so proud of our culinary heritage we wanted to educate the world about its richness. Our readers flung in all four corners of the country, aware of food only in their own regions, also felt a sense of pride, like we did, on learning more and more about the unique ingredients and recipes that make a sum total that is India.
Likewise with the UpperCrust Food and Wine Shows. When we started these a decade ago, international cuisine was just about picking up in our country. Eating out meant going for Chinese food. Then came along Thai, Italian, Mediterranean, and in current times, Japanese. It feels good to know UpperCrust Shows were largely responsible for this makeover. Young and old alike were exposed to international cooking through the free cookery demos that made our Shows so popular. We got the best chefs to come demonstrate their skills and help our eager guests to cook exotic fare in their very own kitchen. What is more, the until-recently-difficult-to-procure ingredients were made available to them through the hundreds of booths at the main trade fair.
The picture you see above shows you the very happy faces of our chief guests at the UpperCrust Show held in Bangalore in September. Yes, we have been extending our reach to other important food destinations of our vast country. The three well-known and well-respected fashion designers, residents of Bangalore and also complete gourmets, Sanchita Ajjampur, Prasad Bidapa and Manoviraj Khosla were completely overcome with the kind of foodstuff available at our Show. Gleefully, with our red bags in hand, they went on a foodie shopping spree.
It’s a lot of hard work, sourcing, contacting, eliminating (the not so worthy ones), but at the end of the day, it’s a fruitful exercise. And we feel rewarded.
Our cover story has Uddhav and Rashmi Thackeray along with their good-looking, sweet and intelligent son, Aditya. There is much more to Uddhav, apart from being the politician that he is. You see his softer sides through his hobbies and passions, be it photography or love for techie stuff and of course, food, though not wine. Yes, he does not drink any alcohol, has never tasted any, except for ´beer head´ – the froth from Balasaheb’s Heineken mug that intrigued him when he was a teenager!
The hope and wonderment that another new year brings, is rather inexplicable to me. It’s family time for sure and our cover story exemplifies and amplifies that delicious feeling.
May 2012 knock sense into a senseless world and may peace and joy reign. Happy New Year.
.jpg "Editor Farzana Beharam Contractor with Rashmi & Uddhav Thakare")
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